Tuesday, 20 November 2012

Dave Morris 'arguments' workshops

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Last week Lincoln's Creative Advertising third years were lucky enough to attend a workshop by advertising education guru, Dave Morris (pictured above). Here's third year student Mike Barber to tell you more:-

‘We didn’t know what to expect but after Daves visit last year we knew it would be incredibly useful. We learnt so much throughout the day, it would be hard to cover it all in one review. The overall theme of the workshop was creating convincing arguments, something that is important in all decent advertising. Dave set us a brief before the workshop, that involved making some very strange or difficult arguments. We presented our persuasive arguments in front of everyone and the feedback we received was very helpful. The arguments that we made in our presentations were continued throughout the day in a range of fascinating and entertaining ways.

We also learned about the importance of straplines; how we can write better ones; the use of the taboo” and better ways of getting our point across. I think I can speak for everyone when I say it was such a useful day and although it left us creatively exhausted, we learnt so much and now have another tool in our creative toolkit to use as we tackle new briefs. It was great to have another perspective on our ideas.

Thank you Dave for a truly inspiring and helpful day.’

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