Tuesday, 31 May 2011

Gyles writes:

Back in April I was very fortunate to be invited to take part in the judging of the D&AD Awards. As you'll know from plenty of posts on this blog over the years, D&AD is the advertising and graphic design industry organisation that has these world famous awards at its heart. The 'pencil' awards are widely recognised as the pinnacle of peer-reviewed excellence in applied, commercial creativity.

I was invited to observe the Press Advertising category of the industry awards at Olympia, London. Here are some Hipstamatic photos to give you an insight of what it was all about:-
Waiting to go in. You could sense the tension and excitement of the judges.

The huge number of boards showing all the entries in all the categories. I was there on day three of judging so many entries had already been removed as they were rejected in earlier rounds (hence the empty boards).

Space-age inflatable viewing igloos for the screen-based categories dotted around Olympia.

On the end panel of each category was a poster reminding the judges of the criteria/definition of each of D&AD's famous awards.

Judging criteria and definitions of the D&AD industry awards.

The vast Olympia hall with the judges lounge in the foreground.

The Press Advertising judging panel at work.

Lots of discussion, disagreement and heated debate.

Anonymous voting was via iPod Touches (pictured here is Ben Tollett, Creative Director - adam & eve and Florence Bellisson, Creative Director - BETC Euro RSCG).

The Press Advertising jury (listed here) with yellow D&AD ties finely-fashioned from yellow PostIt notes.

You can view an interesting video here of Ben Tollett, creative director at adam & eve talking to Robin Fitzgerald, creative director at Crispin Porter + Bogusky, about day 3 of judging the Press Advertising category, getting down to the nitty-gritty, and why the category is such a great medium to judge.

All the final nominations are listed on the D&AD site here.

The final 'pencil' awards are announced at the very exciting Awards Ceremony on June 16th. As you'll have read in an earlier post, Lincoln's very own Anna Gladwin & Becky Fuller are nominated in the Integrated Communication student awards. Fingers crossed they'll bring home another pencil for Lincoln's Creative Advertising course.

Sunday, 29 May 2011

Apologies for the late posting of this news but during the Easter holidays the results of this year's highly prestigious D&AD Student Awards were announced.

Many congratulations should go to Creative Advertising level 3 student teams Anna Gladwin & Becky Fuller and Diogo Barroso & Neal Duffy.

Anna & Becky have received a highly sought-after nomination in the Integrated Communication category for their proposal to the McDonald's brief. You can see their successful entry here.

Diogo & Neal have been awarded 'in-book' for their work in the same category. You can see their entry here.

The very exciting Awards Ceremony is on June 16th so we'll just have to wait to see how Anna & Becky get on. Fingers crossed that they can win another 'pencil' for Lincoln.

Friday, 20 May 2011

Every year, it is with great sorrow that we demolish our teaching studio to leave space to construct the end of year show.

But as soon as it is done, the building begins and the studio evolves into an entirely new place.

Thirty five hands on deck and around eighty boards to fashion into walls to hold A0 poster prints and portfolios full of exciting new work.

Working in teams of two/four the walls go up smoothly and the floor is protected ready for the next stage.

Of course, like any good construction job. If you peep behind the scenes you will see the organised chaos lying just beneath the surface.

Though the build itself continues at a great pace with painting, re-painting, scraping and sanding (not in this order).

Always under the watchful eye of 'Big Brother'

text reads: 'Gyles is Watching'

Folks say this is the most efficient job they've ever worked on. Folks aren't half wrong. The whole thing went up two days ahead of schedule.

Giving a few extra hours for 'Advertisers of the Future' to finish their work and hang it before the whole space is locked down for assessment.

What had been a hive of activity now lies empty. Student's are banished and, aside from the work itself, the only evidence they were ever here...

... is the light box laying in the corridor.

Despite closing the studio, hiding the desks and stacking the chairs...

A passionate creative will always find somewhere to work.

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