Tuesday, 6 July 2010

Congratulations to level three creative team Charley Gray and James Hobbs on winning top prize in this year's Shelf Awards.

Praise also goes out to Neil Ritson and Stefan van Zoggel who came second.

This is a great achievement by Lincoln's Creative Advertising students who were up against some very stiff competition from the top advertising students in the country. Charley and James said of the evening, “The Shelf Awards was a fantastic opportunity for us to meet some really amazing people. It has opened lots of doors for us and we are really grateful for that. Here's to another 10 years!”

Charley and James collecting top prize: an oak veneer shelf on which to place their future awards.

The Shelf Awards (as featured in Campaign) are unique in the way the competition is run: there is no set brief - instead the students portfolio's are judged as a whole by an assembled audience of 200 people from across the advertising industry, including Steve Stretton, creative partner Archibald Ingall Stretton, Barney Cockerell, executive creative director, Rapp and Mike Cavers, executive creative director, The Marketing Store.

This was the 10th anniversary of the Shelf Awards so it was particularly satisfying to win such a milestone event. The event was held at Getty Images Gallery in central London.

Gary Sharpen who runs the awards said: "What swung it for Charley and James was that they had a real strategic insight to their work. Then it was executed in an eye-catching and highly relevant way. They were very integrated in their media thinking and you could also run a lot of their campaigns tomorrow."

He added that he was "pleasantly surprised" at the high standard of copywriting in the entries. "Fewer and fewer students know how to write well, so when it happens, it's great."

The competition was the closest fought yet with Neil Ritson and Stefan van Zogel also from Lincoln University coming a close second. They said, “It was a brilliant event. We would advise any student to get involved if they can – The Shelf is such a good opportunity.”

Monday, 5 July 2010

Tuesday 29th June saw the D&AD Student Awards 2010 ceremony at Old Spitalfields Market and the University of Lincoln had a lot to celebrate!

Creative Advertising students Josh Dando and Steve Dodd got a Commended for their Mini work in the Advertising/Direct Response category (see the work here), whilst the Graphic Design programme had a lot to celebrate too: Scott Oxley & Stewart Linton won the Integrated category (see the work here); Ellie Carter & Nikki Simpson were Commended in the Typography category (see the work here); and Ryan Van Kesteren, Stephen Ball & Tom Pollard got a second in the Microsite Design category (see the work here).

As well as the above winners, there were plenty of 'In-book' awards for lots of Lincoln students. See the D&AD Student Awards site for all the selected work.

Many congratulations to everyone that was successful in this year's D&AD Student Awards - this is the most competitive and most respected award scheme in the world and it's fantastic that the University of Lincoln regularly performs so well in it. More photos of the event can be seen here.

Creative Advertising made it's annual trip down to D&AD New Blood last week. This year the exhibition was held at the Old Truman Brewery just off Brick Lane in the heart of London's advertising and media quarter.

The event was open for four days and there were two private view evenings which were attended by the great and the good of the advertising and graphic design industries. The building was home to all of the leading design and advertising courses from around the UK as well as institutions from abroad.

The comments received from visitors looking at the Lincoln Creative Advertising work was very positive indeed and Paul Brazier, Executive Creative Director of AMV BBDO and Chairman of D&AD was full of praise for the course and its students. Here's a photo of him talking to Ollie:-

Although New Blood is a great showcase for the students and a fantastic opportunity to network it is also home to a large number of workshops and lectures which many of the students took advantage of:

• Amy & Pieter took part in the Portfolio Surgery and had book crits with DDB and Digitas.
• Neil & Stefan took part in the Portfolio Surgery with ad agencies Mother and Kindred.
• Brooke & Ruud took part in the Grey London workshop and in the 'Get to know Poke' workshop.
• Lara went to Cogs Agency, attended the '10 magic tricks: a master class in enchantment' lecture and workshops with Navy Blue and Digitas.
• Ollie had a highly coveted book crit with Paul Brazier.
• James visited the ad agency AKQA and took part in their workshop.
• Sophie & Keighley visited Grey London for a talk and took part in a workshop brief and also went to Digitas for a talk. They also entered a competition to create a 12 second ident for Morph London and were shortlisted finalists.
• Alice & Ade and Sarah & Rachel had a portfolio crits from 4Creative.
• Vicky and Charlotte took part in a workshop with R/GA.
• Ruby took part in the Digitas talk on 'Earning the right to have a place in people's lives.'

This year's D&AD New Blood was a great success for all involved and well worth all the hard work.
See you at next year's event...

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