Tuesday, 30 March 2010

Yet another competition completed. This time YCN.

The Level 2 and 3 students have really gone for it this year and have done some outstanding work across a wide range of briefs. All this follows on from some equally great entries for D&AD and MPA Creative Roses, so well done to all involved.

Poor old Postman.

Wednesday, 24 March 2010

The advertising industry is very lucky and unique > it has NABS.

NABS is the support organisation for the advertising industry that offers a range of initiatives designed to help graduates get into their foot in the door of the business. And it does all this as a non-profit-making charity.

Senior Creative Careers Coach, Alistair Proctor came to Lincoln today and spoke to the third years. He offered some very practical and useful advice on book crits, placements, and ultimately, successful creative advertising careers.

He told us how NABS can support graduates as they look for that elusive break into the industry and gave advice about creative teams, the importance of book crits, different types of advertising agencies, digital media, placement do's and dont's, the value of asking and listening, getting involved in everything outside advertising and staying in touch with each other as Lincoln alumni following graduation.

Some very useful advice indeed and very well received.

Thanks so much for visiting us in Lincoln, Alistair. We look forward to seeing you again soon.

Saturday, 20 March 2010

The themed parties that the Creative Advertising students organise are becoming somewhat legendary.

It all started last year when the then-second year Dutch students (Pieter, Ruud, Stefan, Annelies, Bart and Jan) created and organised "Lincoln Ink". The fantastic poster looked like this:

They then organised the brilliantly titled 'I Am Sterdam' party:

But then, in November last year, they topped it all (they're now third years and can do things so much better!) with 'Lincoln Ink 2' and these 'already classic' posters:

It was tattoos all round (well, permanent markers actually!) as shown by Maria and Pieter...

And, by all accounts, last week's party was no different.

The third years have been under immense pressure recently with a heavy workload combined with the burden of great expectation from the tutors. The consequence of this was evident on Wednesday evening as the vast majority of the third year ventured out to celebrate the completion of D&AD competition entries as well as Brooke's birthday.

As you can see from these photos they were looking considerably old and haggard...

Apparently, the Post Office was very quiet on Thursday morning as very few of them were able to collect their pensions due to one too many sherries the night before.

I know its a cliché but this is clear evidence that the students on the Creative Advertising programme know what's meant by 'work hard, play hard'. Nice.

Thursday, 18 March 2010


Level 3 reached a significant milestone yesterday as they handed in their D&AD Student Awards competition entries. 6 weeks of very hard work for each team as they entered two separate briefs. As you can see from the photo above, that's a lot of effort, ideas, foamboard and mountboard.

All we can do now is wait, keep our fingers crossed and hope for some great results.

We'll keep you posted.

Monday, 15 March 2010

Last week saw the level 3 students take a trip to London's Adland in order to present some work to Ogilvy and Wieden+Kennedy who had set them some very tricky briefs.

The students, who were also working on D&AD student competition entries at the same time, rose to the challenge and produced some very good solutions to quite a tight deadline!

The morning saw us visit Ogilvy in their very impressive Canary Wharf offices. Senior creative team Serge Pennings and Steve Clarke made us very welcome and critiqued solutions to their brief which was to create ads to 'save' a certain, well-known car brand currently experiencing some serious reputation problems. Steve and Serge were very honest and direct with their feedback and everyone really appreciated their no-nonsense and helpful criticism. Lots was learned!

Next up was a visit to Wieden+Kennedy's smaller, wittily designed offices in Hanbury Street, near Brick Lane. What a contrast to Ogilvy!

W+K's Ben Everitt and Sophie Bodoh ran a relaxed and good humoured critique on their brief: to suggest strategic advancements for Lurpak. After that they gave a presentation rammed-full of great advice on how to get into the industry and they completed the day by showing some of their award-winning work for Nike 5, Lurpak, Honda and The Guardian. It really was a fantastic visit!

As well as the visits to Ogilvy and W+K, most of the students took their portfolios with them to show to advertising agencies all across London throughout the week. Adland was well and truly invaded for the week by Lincoln Creative Advertising students as everyone flitted from one 'book crit' appointment to another in order to get help and advice on their work and how to break into the business.

We all learned a great deal from the experience which has fired up everyone for the coming months.

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