Over the week the lucky students who graced the Creative Advertising studio collaborated to tackle a single project. Split into teams they shared different points of view across different disciplines to best utilise the resources of each group.
But what did everyone learn? The students learned about effective, engaging communication, working in groups and, as ever, coping with tight deadlines. And the staff? Well we also learned things about the different skills and extra potential brought to a project when collaborating across disciplines.
The best results came from the teams whose projects had a simple, strong concept and invited the audience to interact with the piece.
Which brings us back nicely to the experience as a whole. The Winter School gave everyone a great opportunity to discover other student's very different disciplines and the huge increase in creative potential that emerges when working as a team.