Tuesday, 24 September 2013

Artur & Philippa before they were hired. 
They are in fact normal sized people, they're just sat in a very tall booth.

Ex-Lincoln Creative Advertising graduates Philippa Beaumont & Artur Deyneuve recently got hired at Wieden+Kennedy after a successful work placement. W+K is one of the best known agencies in adland and have produced some of the most highly acclaimed and awarded work of recent years, so we're very proud of Phil & Artur's achievement.

Here's the team explaining how they got the job.  "We got offered a placement at W+K way back in September and by the time we started in May we'd done a couple of placements that stood us in good stead. We loved it straight away, sometimes an agency just feels right for a team and we definitely felt that about W+K. It's an amazing place and we were learning loads at a ridiculous speed. Two months into our placement we had a TV ad for Tesco coming out and lots of press and online stuff to support it too. We got to present our campaign at the monthly All Agency Meeting which was exciting but a little scary. We were happy to be extended longer on our placement and getting hired was a complete surprise. We had a meeting with Tony and Kim, the ECD's, which was titled 'End of placement review', hence the complete surprise. We had a good long chat with them and then towards the end Tony dropped the h word. It still hasn't quite sunk in, W+K was always THE place we wanted to work and we feel very lucky to be able to start our careers here under the guidance of some of the best in the business. It was well worth the hard work and late nights both at uni and on placement, our time on the course definitely prepared us for the industry. All the advice from our tutors was invaluable. We've been at Wiedens about 5 months now and are still learning more and more everyday and we're following the agency motto to 'walk in stupid everyday. What we still haven't learnt is how to take a good team photo! See awkward photos for proof' "

This is great news for Phil & Artur who have made a great start to their careers in advertising.

Awkward team photo.

Monday, 16 September 2013

Laura Clark & Elliott Starr are a couple of ex-Lincoln Creative Advertising students who graduated last year and have gone on to secure a job for themselves at Leo Burnett. It's quite impressive to get a full time position at such a big agency and this is no doubt down to the hard work and energy that the team put into their time on placement.

The team have wasted no time in getting some good work on to television and their new spot for McDonalds is appearing nationally as this post goes to press. I'll let Laura and Elliott explain how the ad came about.

On the set of the new McDonalds Frappes commercial.

"We started our placement at Leo Burnett in January, this brief was given to us in the first few weeks, needless to say it’s been quite the journey to get to where we are now! McDonald’s have just brought out new McCafĂ© Iced FrappĂ©s all we had to do was launch them, but our competition was coffee shops such as Starbucks which are renowned for their Frappuccino’s.

Elliott & Laura (on the left) check the footage whilst the director beatboxes.

 The idea is therefore that whilst Starbucks and the like might be offering a luxurious treat, it comes at a price and therefore isn’t as accessible. McDonald’s offers the same but cheaper. “Luxury for everyone” Months of preparation and a day driving around London on our very own open top bus, in the rain, wearing sexy rain ponchos! Here’s the finished article."

Well done team, a simple idea well executed, we're lovin it.

Monday, 9 September 2013

Claire & Maria's recent campaign for the RAC.

Claire Stokes and Maria Sousa Machado graduated from the University of Lincoln Creative Advertising course in 2012. Both of them had a very successful time on the course, scooping various awards including a D&AD pencil and YCN award. The girls are currently on a placement at Bartle Bogle Hegarty and are working hard to impress the agency.

They must be doing something right because they have already produced a number of TV commercials and have more in the pipeline. It's a great testament to the girls talent that they have got so much work out at an agency as good as BBH. I'll let the girls tell you about their experiences in their own words.

"So here we are, 8 months in at BBH and is safe to say it’s been a whirlwind, the good kind! We’ve had so many great opportunities here and would definitely recommend the agency to any young teams. There are no politics, it’s simply the best idea wins, placement team or not.

Not a day goes by when we’re not rushed off our feet and we’ve been lucky enough to work on five TV ads so far. It’s been a steep learning curve in production but the satisfaction of finally seeing our work on TV has been amazing. Makes us want it all the more!

We feel like we’ve found a great fit for us here, you can really tell when an agency feels right for the type of team. We are yet to meet an unpleasant person here and the atmosphere is always positive. So we’re doing everything we can to stay as long as possible!"

Claire & Maria's Barclays ad, their showreel seems to be increasing every week. 

Well done to Claire & Maria on the quality and quantity of work they are producing and we'll be following their careers with keen interest.

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