"We’ve been working on this campaign for a couple of months now. We are currently on placement at RKCR Y&R and we were the Creatives on this TV trail and the campaign as a whole.
"After receiving the brief we came up with the concept and developed it, working alongside a couple of experienced Creative Directors. The BBC then decided to go with our concept and from then on we were involved in bringing it to life. After filming the trail there was a lot of postproduction to get the desired effect, as well as editing which we also were involved in.
"This trail is the first part of the campaign; we will then have a second trail going out, which will reveal the identity of the celebrities who are featuring on the Strictly Come Dancing show. Additionally as part of this campaign we devised radio trails and other media to support the campaign, such as TV stings and VTs (which are brief interviews with the talent that will play out as a build up to the main show) among other things.
"This project has been a funny one, as we haven’t really been able to breath a word about it to anyone, but the experience and what we have learnt along the way has been so valuable… Plus our mums are chuffed!"
Great work team! A great idea, superbly executed. We can't wait to see the rest of the campaign. Bravo!