Over the past couple of weeks the third years have had two workshops with professional copywriter Roger Horberry. The first of the workshops focused on writing for brands via storytelling and the second was called 'sticky lines'.
Roger casts his beady eye over the copywriters' work...
...and offers some great advice on improvements.
Roger is currently co-writing a book with course leader, Gyles Lingwood, called 'READ ME - 10 lessons on successful copywriting for brands' being published by Laurence King Publishing in April 2014.