Monday, 28 January 2013

Over the past couple of weeks CA1 students have been exploring marker visualising and how to communicate effectively with Senior Lecturer, John Stocker.

Having a great idea is the thing - but 'telling it' convincingly helps loads. We have looked at how, with just a little practice, it is straightforward to add even more conviction by being able to visualise using a confident style. Here's just a small selection of what has been done over the past two sessions.

Friday, 25 January 2013

Over the past couple of weeks the third years have had two workshops with professional copywriter Roger Horberry. The first of the workshops focused on writing for brands via storytelling and the second was called 'sticky lines'.

 Roger casts his beady eye over the copywriters' work...

...and offers some great advice on improvements.

Roger is currently co-writing a book with course leader, Gyles Lingwood, called 'READ ME - 10 lessons on successful copywriting for brands' being published by Laurence King Publishing in April 2014.

Tuesday, 22 January 2013

At Christmas each year we have a conundrum: we need to set some work for the students in the 2nd year that is beneficial to their education but also keeps them busy and allows them to do what they do best – make a difference.

So we set them a challenge. Go home and get your head around what your local community needs. Then, motivate people, bring them together in some way to take action to make the necessary difference.

We embrace success equally to glorious failure in challenges like this – the key was they worked to make something happen and told their story when they returned to University.

Whilst we'd love to showcase all of the work it seems more appropriate to just pick a couple of pieces which best sum up the feel of the brief.

So, take a break and spend the next few minutes taking in some work from Suzi Paddison and Stanley Bennett. Suzi took something on that she cared deeply about and made sure her voice was heard. Stan tackled something a little closer to home but did so in a rather marvellous way.


Wednesday, 16 January 2013

We like to think it is a real test of character to send our students away for Christmas, safe in the knowledge that the very first day they get back... their assessment will begin.

Last week 2nd year students handed in a flurry of work for their formative reviews, giving us a chance to take a look and let them know how we thought they were progressing. (Very well, as it happens)

What's so good about these reviews is how open they are – not only can we see just how much work they have been doing but we can invite 1st year students in to let them see where they will be in a year's time.

It looks like we have a really committed 2nd year on our hands. Now for another term to turn them from 'pretty damn good' into 'frightening'!

Number of visitors

Twitter Facebook Tumblr Flickr Behance