Monday, 30 December 2013

On the lincoln Creative Advertising programme we look at everything as a potential educational opportunity, that's why we thought we'd really test out the students art direction and copywriting skills by getting them to make some Christmas crackers.

The art directors were tasked with creating the most original cracker design whilst the copywriters had to write the best cracker joke. Fun was had by all (partly fuelled by an industrial sized bag of sweets) and the students produced some very creative crackers. As we all know Christmas is all about giving, so Matt Paxton got a giant Toblerone for his Cracker design of Santa delivering D&AD pencils and Alfie Daniell-Waldron also won a Toblerone for a very funny joke which we can't print here.

Ho Ho Ho.

This course is starting to look like an episode of Blue Peter.

Ready, steady, pull.

Tis the season of goodwill to all creatives and the nice people at Fallon invited the Lincoln Creative Advertising students along to their Christmas bash in order to spread good cheer to all. The night was a great success and the students really enjoyed the opportunity to meet industry professionals in such an inspirational agency. Creative Advertising student, Johnny Fordham explains how the evening went.

'This year, former Lincoln student Diogo and his partner Alice were tasked with finding a solution to Fallon's 2013 Christmas card brief. Instead of the traditional card or email bulletin, the pair decided that they wanted to invite junior Creatives and students to join Creatives from the agency in celebrating the festivities, with free drinks and a great evening. Third years at Lincoln were asked to join them in their celebrations, with around 20 of us attending the event in London. A fun and festive evening coupled with free drinks led to some truly wonderful memories and plenty of contacts being made. Juniors and creative directors all came together, giving us the opportunity to talk about the industry and other interesting topics, with many people being very impressed with the Lincoln turnout, and the almost 300 mile round trip many of us would complete just to attend. Once the evening finished, the Lincoln Creatives left, many of them returning to the mini bus taking them back to Lincoln that night. Draped in tinsel and with some spinning heads, we boarded the bus, tired from the long day but exhilarated by the great evening.

Thank you Fallon for a great day, we hope to see you again next year.'

Wednesday, 18 December 2013

Outside Leo's and their world-famous sign

Following on from Abi's report about the visit to Ogilvy, here's Emily Walker's report from the recent level 2 visit to Leo Burnett:–

“We were welcomed with open arms to Leo Burnett by Elliot Starr (copywriter and creative partner to Laura Clarke – another successful Lincoln Creative Advertising grad team).

Excitedly waiting in reception

It's a VERY stylish place

“Elliott had arranged a detailed ‘who’s who’ at the agency and we listened to some great talks by Gus – Account Manager; Lorna – Planning; JJ – Creative Director; and Elliott – Creative.

Listening to the four impressive presentations
(in an equally impressive meeting room!)

“All the talks were witty, informative and all four of the speakers seemed genuinely happy to be working for such a friendly, successful company. The talks were very insightful and inspiring and we were given lots of information into the different roles at an advertising agency. It was very clear how much everyone worked together in order to produce such fantastic work.

“They showed us examples of the great work the agency has created over the past few years. We all walked out of the meeting room with huge smiles on our faces and heads buzzing with excitement. It really was an excellent visit.

Elliott leaves the students with some inspiring words of wisdom

Apples have become a symbol for Leo Burnett ever since Leo Burnett put out a bowl of apples at reception when he opened his doors in the middle of the Great Depression. Opening in the middle of the Great Depression caused a lot of talk and people said it would not be long before Leo Burnett would be selling apples on the street. Apples continue to be a symbol of Leo Burnett’s hospitality and success throughout the years.

A huge thanks to Elliott for organising this. Another fine example of the Lincoln alumni working it's magic in the advertising industry.

Friday, 13 December 2013

Ogilvy's rather swanky offices in Canary Wharf, London

Here's level 2 Creative Advertising student Abigail Wither's report on the recent student visit to Ogilvy in London:–

“On Friday 29th November 2013 level two Creative Advertising students visited Ogilvy & Mather in Canary Wharf, London. We sat in some very cool chairs and met some very cool people.

“The visit was run by Tom and Daz who graduated from the Lincoln's Creative Advertising course five years ago. They reinforced all the advice that Justin, Mike and Gyles keep giving us on the course: observations lead to insight; commitment is critical; always keep it simple and aim high. It felt great actually sitting in an ad agency rather than siting in the studio in Lincoln.

The second years admiring Ogily's creative decor.

“Tom and Daz carefully explained the structure of Ogilvy and talked us through the various stages of creating an advert from the initial briefing to every level the idea goes through before it's actually produced. We learned about traffic, client presentations, TV production, digital executions, being on-set, production and, naturally, finance.

“As part of the visit Tom & Daz arranged people from different areas of the agency to come and speak to us: 

–  Will Smith, Account Executive, whose role is to bridge the gap between the creatives and the client.
–  Kim Parrett, TV Producer, who works with the creatives to make their ideas into a TV ad (who also reminded us that we should never be frightened to say ‘I don’t know’ because she still says it and that’s the only way we are going to learn).

Kim gives the students some great advice.

“We also got to meet Mark Doyle, Project Director at The Blue Hive, responsible for all of Ford's marketing, who reminded us to never be arrogant and always be willing to learn. 

“I could write for hours on everything we learnt, but overall it was a very eye opening and incredibly informative visit. Thanks to everyone involved.” 

Thanks Abbie. And a huge thanks to Tom and Daz who organised everything and made the visit so worthwhile. Cheers guys!

Tuesday, 3 December 2013

Claire & Maria's new Baileys commercial.

Claire & Maria are keeping up the pace at BBH and have recently completed a very nice piece of work for Baileys which is just going on air in South America. Here's how the ad came about in the girls own words.

"The aim of this brief was to encourage women in South America to consider adding Baileys to their coffee. This was a hard task because it's trying to introduce a completely new behaviour. So we went round the houses for about three months before finally arriving at an idea that we felt was simple and elegant.

As it's a simple idea, we wanted to do everything we could to make this film as artistic and beautiful as possible. We worked with up and coming directors Tell No One and some great people at BBH to make it happen. For the track, we wanted to find something minimal that would let the visuals stand out, but also something a bit different that would give such delicate imagery a bit of edge. Overall we're really pleased with how this one looks and have continued learning a lot along the way."

Monday, 25 November 2013

Laura and Elliott playing to packed house.

There are many ways to get a job as a creative in an advertising agency and getting the inside knowledge on the best hints and tricks is something that all Creative Advertising students want to find out about. That's why the Creative Advertising Society organise a series of events which invite down ex-Lincoln CA students to share their experiences of getting into the industry.

Laura explains a point whilst Elliott takes a breather.

The society recently invited Laura Clark and Elliott Starr to talk about life at Leo Burnett and their experiences on work placements. Laura and Elliott shared lots of useful advice with the students which will hopefully make their quest to find a job that little bit easier.

Claire and Maria share their experiences about BBH

Last week saw Claire Stokes and Maria Sousa Machado pop in to talk about their time at BBH. Claire and Maria have been at the agency for nearly a year now and they explained some useful information about the BBH Barn and the opportunities for placements there. Being 'clued up' can be a significant way to fast track your progress into the Advertising industry which is why we value the experiences of our old boys and girls so much.

Monday, 18 November 2013

 The 'find a creative partner' merry go round.

Working as an advertising creative means collaborating with a partner in order to come up with ideas. Partners make coming up with ideas quicker and more creative and the right partner will get more out of you than an inappropriate one.

Finding that elusive 'other half' can be a hit and miss affair which is why we run a creative speed dating session to help with this process. The second year students get to speak to all of the other students in a one-to-one conversation in order to find out about each others skills and ambitions.

Questions, questions, questions.

The students may not come out of the speed dating session knowing who is 'the one' for them but they will start to become clearer about what qualities are important to them.

Tuesday, 5 November 2013

There's only one colour winners are interested in.

The Level 2 Lincoln Creative Advertising students will be working on the YCN competition soon and will no doubt be dreaming of victory. We're very proud of our students success in this competition and have always featured strongly which is very satisfying considering the high standard of the entries.

A little light reading before dinner.

Craig and Christina are 'The A Team'.

In the 2012/13 competition we had six winners in three categories, Gaby Kirwin and Alfie Daniell-Waldron for British Eurosport, Harriet Wiltshire and Marie Foster for Nissan and Christina Worman and Craig Ellinor for Plan UK. The awards ceremony was held in September and was a great night to remember for the students involved who all came away with certificates and hangovers. Christina explains how it all went.

"The YCN awards was such a nice way to mark the end of year two. With a few groups representing the University of Lincoln, the night was extra special as we could all celebrate together. YCN was a great opportunity as it is such a prestigious award to be considered for, so being named winners was very exciting as we knew the standard of work being entered was extremely high. Overall the evening was really fun with exceptional food and entertainment. If all award evenings are like this I definitely want to pursue a career in advertising!"

Marie and Harriet are straight A students.

Lincoln Creative Advertising has been very successful over the years and we do not take competition wins for granted. We know exactly how much hard work and effort that goes into them but we're confident that we will be trying our best to keep filling the trophy cabinet, so no pressure on the second years then. 

Thursday, 31 October 2013

Following on from the post on this blog in August about Lincoln Creative Advertising graduate Vix Jagger, with her creative partner Ric Hooley (who work at ad agency BBH), creating the 'thank you' ad to English fans for the Barclays Premiership, we have an update...

...the latest ad in the campaign will be aired this week. In this ad Barclays thank the far-flung fans around the world for supporting their Premier League teams.

The spot features an Arsenal-supporting father and son in Africa, a group of Tottenham Hotspur fans in the US and a Manchester United follower in Hong Kong, and shows the effort they make to get behind their teams. A voiceover says: 'Long-distance relationships can be the hardest.'

The work was directed by Seb Edwards through Academy.

Wednesday, 9 October 2013

Every year at around this time we welcome a host of excited, eager students who are about to get on a rollercoaster they hope will drop them in the centre of the Ad Industry three years from now.

It's a special time, welcoming a bunch of new faces into our family, and what better way to welcome people into your family than make them prance up and down wearing T-Shirts with their name on?

And what's even better than that?

Taking pictures of them and plastering them on the internet, of course.

So, here we go. A few of our new intake, looking very cool indeed.



Tuesday, 24 September 2013

Artur & Philippa before they were hired. 
They are in fact normal sized people, they're just sat in a very tall booth.

Ex-Lincoln Creative Advertising graduates Philippa Beaumont & Artur Deyneuve recently got hired at Wieden+Kennedy after a successful work placement. W+K is one of the best known agencies in adland and have produced some of the most highly acclaimed and awarded work of recent years, so we're very proud of Phil & Artur's achievement.

Here's the team explaining how they got the job.  "We got offered a placement at W+K way back in September and by the time we started in May we'd done a couple of placements that stood us in good stead. We loved it straight away, sometimes an agency just feels right for a team and we definitely felt that about W+K. It's an amazing place and we were learning loads at a ridiculous speed. Two months into our placement we had a TV ad for Tesco coming out and lots of press and online stuff to support it too. We got to present our campaign at the monthly All Agency Meeting which was exciting but a little scary. We were happy to be extended longer on our placement and getting hired was a complete surprise. We had a meeting with Tony and Kim, the ECD's, which was titled 'End of placement review', hence the complete surprise. We had a good long chat with them and then towards the end Tony dropped the h word. It still hasn't quite sunk in, W+K was always THE place we wanted to work and we feel very lucky to be able to start our careers here under the guidance of some of the best in the business. It was well worth the hard work and late nights both at uni and on placement, our time on the course definitely prepared us for the industry. All the advice from our tutors was invaluable. We've been at Wiedens about 5 months now and are still learning more and more everyday and we're following the agency motto to 'walk in stupid everyday. What we still haven't learnt is how to take a good team photo! See awkward photos for proof' "

This is great news for Phil & Artur who have made a great start to their careers in advertising.

Awkward team photo.

Monday, 16 September 2013

Laura Clark & Elliott Starr are a couple of ex-Lincoln Creative Advertising students who graduated last year and have gone on to secure a job for themselves at Leo Burnett. It's quite impressive to get a full time position at such a big agency and this is no doubt down to the hard work and energy that the team put into their time on placement.

The team have wasted no time in getting some good work on to television and their new spot for McDonalds is appearing nationally as this post goes to press. I'll let Laura and Elliott explain how the ad came about.

On the set of the new McDonalds Frappes commercial.

"We started our placement at Leo Burnett in January, this brief was given to us in the first few weeks, needless to say it’s been quite the journey to get to where we are now! McDonald’s have just brought out new McCafĂ© Iced FrappĂ©s all we had to do was launch them, but our competition was coffee shops such as Starbucks which are renowned for their Frappuccino’s.

Elliott & Laura (on the left) check the footage whilst the director beatboxes.

 The idea is therefore that whilst Starbucks and the like might be offering a luxurious treat, it comes at a price and therefore isn’t as accessible. McDonald’s offers the same but cheaper. “Luxury for everyone” Months of preparation and a day driving around London on our very own open top bus, in the rain, wearing sexy rain ponchos! Here’s the finished article."

Well done team, a simple idea well executed, we're lovin it.

Monday, 9 September 2013

Claire & Maria's recent campaign for the RAC.

Claire Stokes and Maria Sousa Machado graduated from the University of Lincoln Creative Advertising course in 2012. Both of them had a very successful time on the course, scooping various awards including a D&AD pencil and YCN award. The girls are currently on a placement at Bartle Bogle Hegarty and are working hard to impress the agency.

They must be doing something right because they have already produced a number of TV commercials and have more in the pipeline. It's a great testament to the girls talent that they have got so much work out at an agency as good as BBH. I'll let the girls tell you about their experiences in their own words.

"So here we are, 8 months in at BBH and is safe to say it’s been a whirlwind, the good kind! We’ve had so many great opportunities here and would definitely recommend the agency to any young teams. There are no politics, it’s simply the best idea wins, placement team or not.

Not a day goes by when we’re not rushed off our feet and we’ve been lucky enough to work on five TV ads so far. It’s been a steep learning curve in production but the satisfaction of finally seeing our work on TV has been amazing. Makes us want it all the more!

We feel like we’ve found a great fit for us here, you can really tell when an agency feels right for the type of team. We are yet to meet an unpleasant person here and the atmosphere is always positive. So we’re doing everything we can to stay as long as possible!"

Claire & Maria's Barclays ad, their showreel seems to be increasing every week. 

Well done to Claire & Maria on the quality and quantity of work they are producing and we'll be following their careers with keen interest.

Thursday, 29 August 2013

Creative Advertising graduates from the University of Lincoln's class of 2012 Jade Sturman & Sophie Townsend have recently completed this fantastic trailer for BBC's Strictly Come Dancing. It airs for the first time this evening at 8pm.

Here's what they said about the ad:-

"We’ve been working on this campaign for a couple of months now. We are currently on placement at RKCR Y&R and we were the Creatives on this TV trail and the campaign as a whole.

"After receiving the brief we came up with the concept and developed it, working alongside a couple of experienced Creative Directors. The BBC then decided to go with our concept and from then on we were involved in bringing it to life. After filming the trail there was a lot of postproduction to get the desired effect, as well as editing which we also were involved in.

"This trail is the first part of the campaign; we will then have a second trail going out, which will reveal the identity of the celebrities who are featuring on the Strictly Come Dancing show. Additionally as part of this campaign we devised radio trails and other media to support the campaign, such as TV stings and VTs (which are brief interviews with the talent that will play out as a build up to the main show) among other things.

"This project has been a funny one, as we haven’t really been able to breath a word about it to anyone, but the experience and what we have learnt along the way has been so valuable… Plus our mums are chuffed!"

Great work team! A great idea, superbly executed. We can't wait to see the rest of the campaign.  Bravo! 

Friday, 16 August 2013

Past graduate of the Lincoln Creative Advertising programme Vix Jagger, who works at Bartle Bogle Hegarty, has just finished writing and art directing a new TV advert for the Barclays Premiership with her creative partner Ric Hooley.

You can see the ad here.

The TV ad, called 'thank you', airs today on UK TV and digital channels. The ad is framed as a thank-you to the fans whose support makes the game so popular. It follows individuals, families and friends as they make their way to support their team.

Vix and Ric are currently completing the global version of the ad that will take a similar tone as the UK spot, appealing to people across the world that support UK clubs with equal fervour.

Benito Montorio directed the ad through Blink.

Friday, 7 June 2013

 In order to make a show you must first dismantle the studio

The University of Lincoln end of year show is now up and running, showcasing the skill and determination of the final year students from the course. The work on display is of a very high standard and the staff team are very proud of what the students have achieved.

Creating a final year show is a big effort all round and involves making and decorating the display space as well as putting together a portfolio and show promotional material. All this hard work has paid off though as this years show is looking very smart and creates a vibrant atmosphere that many of the visitors have commented on.

Putting the boards up is a team effort.

The Private view was a great success, kicking off with a screening of the students self-promotional videos which were played out in front of friends and family in one of the larger lecture theatres down at the Brayford campus. This got the afternoon off to a great start and the private view for friends and family was held in the evening in the Creative Advertising studio where the teaching staff gave speeches in recognition of the students hard work and enterprise.

Private View night.

It was great to meet the families of the students who were there to see their sons and daughters work and we also met a few old faces in the form of past graduates. We are very proud of the close affinity old students feel for the course and it is a real strength of the programme that the alumni are so keen to stay in touch and help out the latest generation of graduates.

The course teaching staff giving speeches and hanging around the bar.

The show is open to the public to view on Saturday the 8th of June from 11.00am to 4.00pm and Monday the 10th through to Friday the 14th 10.00am to 4.00pm. The Address is Thomas Parker House, 13-14 Free School Lane, Lincoln, LN2 1HJ

Please feel free to pop in and have a look at all of the work, we'll have staff and students on hand who will be only too glad to show you round.

Friday, 3 May 2013

Last week the Creative Advertising course was very honoured to welcome Sir John Hegarty to speak to students, staff and Lincoln's design and marketing companies.

In case you don't know (shame on you), Sir John Hegarty is one of the world’s most awarded and respected admen. In a career spanning six decades he has been at the forefront of the creative advertising industry from the early days of Saatchi and Saatchi to Bartle Bogle Hegarty, the global company he runs today.

In 1982 he founded Bartle Bogle Hegarty with partners John Bartle and Nigel Bogle. The agency swiftly became one of the most talked about and awarded advertising agencies in the world. BBH has won every Agency of the Year accolade and every creative award possible and has been at the forefront of the industry for 30 years.

John has won golds at every industry awards including D&AD, Cannes and British Television. He has been given the D&AD President's Award for outstanding achievement and was admitted to the US One Show Advertising Hall of Fame.

He sits on the Board of Trustees of the Design Museum and in 2007 John was awarded a Knighthood by the Queen in recognition of his services to the advertising and creative industries.

In June 2011, John successfully launched his book ‘Hegarty on Advertising – Turning Intelligence into Magic’. In the same month, John was honoured for his creativity at the Cannes International Advertising Festival, being the first recipient of the inaugural Lion of St Mark’s Award. He was also invited to be an Honorary Fellow of The Marketing Society for his contribution to outstanding communication campaigns.

John visited us here in Lincoln a few years ago and so the excitement and expectation beforehand was huge.

John gave a wonderful presentation called '10 reasons why this is the best time to be in advertising' and he showed some of BBH's finest work and left us all with some great advice about creating effective advertising today and how to successfully make it in the industry. It was truly inspiring talk full of optimism, humour, great stories and words of wisdom. 

Photos: Jaki Fisher

The talk was in initiated by the University's Creative Advertising Society and so big thanks need to go Ryan Delany & Emma Thomas for helping publicise the event. Thank you also to School Officer Anna Martin for sorting everything out and ensuring that it all ran smoothly. 

And finally, of course, an enormous THANK YOU to Sir John for so generously taking the time to come and see us again in Lincoln. We really appreciated your time and energy and are looking forward to welcoming you back to Lincoln again some time soon.

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