Tuesday, 25 January 2011

Last week the First Year groups battled against each other in a competition designed to test their wit, ingenuity and ability to construct distinctive immersive ideas. Something that would be remembered.

They were given a quote:

"The Limits of my Language are the Limits of my World"
Ludwig Wittgenstein

And told to create an artefact/object or experience which would grab their audiences attention.

The variety on show was joyous.

Bedroom dressing table for a made up character, she has gone and we don't know where but with the information left behind we can find out who she was and where she may be.  
Lily Peters/Chris White

Puppet show which aimed to break down the barriers between those who do, and those who do not, speak 'Barnsley'.
Jake O'Coy/Harriett Stringer

The aim within all of this was to produce work which delighted, intrigued, but most importantly of all, with a full year group of students work to judge, communicated quickly and clearly.

Stop Motion work sitting alongside the other 3-Dimensional pieces. Liam Nicholson/Sean Parmenter

An audience was on hand from the second and third year, who were also looking for work they wanted to see not just once, but twice.

As ever, when 'Tha' (Barnsley speak) dust had settled, there could only be one winner.

And that winner was:

The Inspiration Tree (working title)

This is no ordinary tree. It holds Origami birds with ideas of things to watch, read, do or visit written on the wings. 

Those visiting the tree are shown how to make simple but striking Origami birds of their own.

They then add something to the bird, a book title, an activity or film they think somebody else should really experience. Something that has been of great value to them.

As a reward, they can then take a random bird from the tree.

Which makes this tree very much about sharing inspiration.

Congratulations to Amanda Elvidge and Lucy Eldridge for their Tree which was voted as the clear winner.

They will be receiving book tokens for an obscure second hand bookshop some time in 2016, just after World War Three breaks out and books are used as bricks to re-build Lincoln Cathedral and popular concert venue the O2 arena.

Sunday, 23 January 2011

Interviews for the University of Lincoln Creative Advertising programme are in full swing right now and we've been looking at some really interesting and exciting portfolios.

The work that is being brought in to show the programme team is of a very good standard indeed and it's satisfying to see such talented people applying for the course.

We realise that some people get a little nervous before interviews and we don't believe that you get the best out of people when they're feeling that way, so we try to conduct things in a fun and informal way whilst still asking some searching questions.

So what are we looking for in a portfolio?

It's important to remember that we don’t expect anyone to have done any advertising before they join the course (but we don’t mind if you have!). Your portfolio should show your best work (not everything that you’ve ever done) that demonstrates a wide range of media (drawing, painting, collage, photography, sculpture, design, creative writing, textiles etc.), an inquisitive open mind, creative thinking, intelligence and wit.

And when we interview you we are very keen to meet students who are good at communicating verbally as well as visually.

Finding out if Lincoln University's Creative Advertising course is the right course for you is very important and so we encourage interviewees to ask the staff and student crew some questions of their own in order to help make up their minds.

So if you're reading this blog post and you happen to be coming to see us with your portfolio over the next few months then consider thinking of some questions beforehand to make the most of your time with us.

We look forward to meeting and seeing the work of the next generation of Creative Advertisers!

Tuesday, 11 January 2011

Back in September the Creative Advertising staff team were approached by North Lincolnshire Safer Neighbourhoods to create and produce a live advertising campaign.

Safer Neighbourhoods is a partnership between the emergency services; Councils; and public, private and voluntary sector agencies. These organisations work together to reduce crime, social disorder and substance misuse (see here for more info).

It was decided that University of Lincoln Creative Advertising students would produce an integrated public advertising campaign for the local region (poster, direct mail, press, radio and environmental ads) to raise awareness of the support services available to victims of domestic abuse.

During December the project was run as level 3 student competition that kicked-off with Stuart Minto and Debra Winning from Safer Neighbourhoods coming in to the studios to brief the students. Two weeks later they visited again to judge the shortlisted client presentations, recreating a professional scenario and environment.

Working with the Creative Advertising staff team, Stuart and Debra selected the winning campaign of Claire Rivett and James Rose and they will now start production with a launch date set for the end of March.

Winning team Claire Rivett & James Rose

Following the client presentations, Debra Winning (Domestic Abuse Strategy Manager) said:-

"I was very impressed by the quality of the presentations and the standard of the work. All the presentations were clear in what they wanted to convey and the thought behind the process was very imaginative."

"All of the presentations were exceptional and it was an extremely hard decision to make to choose the winning campaign. The campaigns showed an extensive amount of work had been done by the students and an understanding of the thoughts of victims. All were a credit to the course."

As you can see, this is a very exciting live, socially responsible and industry engaged project. Watch this space nearer the launch date of the campaign in March for more news and to see the final ads.

Monday, 10 January 2011

'Twas the week before the Christmas break which meant it was time for the University of Lincoln Creative Advertising students to take part in the legendary Creative Advertising Christmas Quiz.

Greg, Artur, Chloe and Jack get serious about Christmas cracker jokes.

This year it was the Level 2 students who had the honour of testing their knowledge of all things advertising and festive.

Some of the questions were very tricky and included categories like 'recognise the ad from the music', 'name the hidden brand', 'what's the Christmas tune being played backwards?', 'guess the pixelated ad' and 'spot the Photoshop filter'.

Santa's little helper - Justin hands out prizes to the winners.

Checking the scores.

Sweets and goodies were handed out in true pantomime fashion by the course staff who were officiating the proceedings in the true spirit of Christmas. The students got a surprisingly large number of questions right which shows that they must have been listening to the words of their three wise tutors.

Christmas came early for the winners who received marker pads, pens and books for their fine efforts and as the snow fell around Thomas Parker House the students went home for a well deserved rest.

Ho ho ho.

Merry Chriiiiiiiiiiiissssttttmmmaass!!!!

Monday, 3 January 2011

Creative Advertising teaching legend Dave Morris made a welcome return during the last week of December to run a 'strategy workshop' with the Level 3 students.

Dave makes a point.

Dave, who has taught many well known advertising creatives, took a break from his photography and showed the students why he is so highly regarded in the advertising community.

The students were split up from their usual partnerships and put into mini agencies made up of three people. Each agency was tasked with persuading a particular audience to consider trying their product or service. Adverts weren’t required - just strong, persuasive arguments. In Dave’s words 'You have to make them believe that what you are offering is the best thing since sliced bread!'.

A 'mini agency' present their idea.

The day was based around speeding up ideas generation and demonstrating the importance of critiquing work as if you are a creative director; as well as getting the students to engage more in peer review. The workshop taught new ways to approach briefs and we’re sure to see the benefits of it over the coming weeks.

Thanks Dave! Looking forward to seeing you in Lincoln again very soon.

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