Monday, 24 October 2011

We are very pleased to announce that 2008 Creative Advertising graduate Mike Cuthell has won one of the University of Lincoln's inaugural Alumni Awards.

The University of Lincoln has recognised ten of its outstanding graduates of the past decade in a new set of awards. The Alumni Awards 2011 seeks to recognise, acknowledge, and celebrate the achievements of former students of the University of Lincoln. The winners were chosen by an independent panel of senior academics following nominations sent by lecturers.

The Creative Advertising course team nominated Mike (who you may remember produced a Nike commercial featuring Wayne Rooney & Fernando Torres) for his work in helping develop the Young Creative Council to promote creative excellence and bridge the gap between students, graduates and the creative industries.

The YCC’s motto is ‘People who do, change the world. Everyone else is just living here.’ Mike is somebody who does. He is not just interested in his own creative potential, but in the creative potential of all those around him. He sees the value in networks, in contacts and the danger of allowing young talent to slip through the net because they simply didn’t know who to call. He doesn’t just make great advertising work, he is helping to build a better future for the advertising industry.

The University's Alumni Officer Clare Cotton said: 'We wanted to acknowledge the success of our alumni who have gone on to do great things since graduating from the University of Lincoln. We had some excellent nominations which made choosing the 10 award winners very difficult. We are very proud to see so many of our graduates go on to such fantastic careers.'

Mike Cuthell, Alumni Award winner 2011

Wednesday, 12 October 2011

Aaron's shop was wrecked by the rioters
Photo by Dan Kitwood, courtesy of Getty Images

Following last summer's D&AD New Blood Creative Advertising graduate team Björn Conradi and Sophie Browness managed to land a placement at world famous ad agency BBH as part of the BBH Barn programme. Here's Sophie reporting back:-

"As part of our placement at BBH we were given the brief 'Do something good, famously.' After a long think about what good we could do, the London riots started and we knew this was our opportunity. Working with fellow 'BBH Barner' Omid Fard we set up a blog to help 89 year old barber Aaron Biber rebuild his shop that was destroyed by looters. After a long night of tweeting and getting the word out there, it spread."

The Keep Aaron Cutting blog site

"In a couple of days the campaign reached over 2.5 million twitter impressions, and raised £35,000 to get Aaron back in business. 'Keep Aaron Cutting' was featured in just about every national newspaper, the shop was swarming with TV news crews and even got a spot in Campaign. "

"Boris Johnson popped by to be told his parting will make him go bald and footballer Peter Crouch (an ex BBH intern) visited for a trim. We wanted to show that amongst all the bad press that social media was receiving, that it can be used for good. And luckily enough we did it rather famously too."

London's Mayor, Boris Johnson, visits Aaron in his shop

And VERY famous it became too. The project was featured in The Guardian; Daily Mail; The Wall Street Journal; ITV; and Tottenham Hotspur's website to name but a few.

You can find out more about the project at the BBH Labs and Keep Aaron Cutting websites.

Incredibly well done Björn and Sophie. This is nothing short of brilliant.

Thursday, 6 October 2011

Each year group is sent a project to throw themselves into over the Summer with the knowledge that during the first teaching week that work will be critiqued. This critique sets the tone for the whole year.

This years second year had been working hard on the brief 'Remember My Name', in which they have to make sure the tutors who have not taught them previously can match their name to their face... and remember it for weeks to come!

They can surprise us, involve us, use whatever medium they wish but it is not enough to just answer the brief, the work must also stand out.

We had students dressed as tigers, cakes with the student's faces on, competitions, music videos and one bold chap even shaved his name into his own chest.

These were all solid efforts and whilst they worked, there were a couple of pieces which really stood out and were not only memorable but something we wanted to see again, take a copy of and show to other people.

If you want to see how this brief went last year, take a look at this video from last year

Monday, 3 October 2011

Sam Brown Abreu struts across the CA Studio. 

Every year we welcome a new bunch of hopefuls into the Creative Advertising studio. Each of these young apprentices arrives with dreams of greatness and all are ready to be moulded into future creative warriors.

So, how do we test them out on day one?

Well, we make them prance up and down in T-Shirts they have designed themselves so the second and third years can film them, of course. But not any old T-shirts, no, these were T-shirts they had designed to communicate something about them, their values, hometown or background.

Ryan Delaney and Suzi Paddison show off their work do Kieran Clayton and Sarah Draycott

Let's call it an initiation and a valuable one to boot.

By abandoning their fear of looking silly and throwing themselves into the action they quickly dropped barriers and, unbeknownst to them, have now started the journey to becoming creatively open.

There is a method to this madness.

Congratulations to Kieran Clayton and Masha Shukkore who designed the winning T-shirts.

And if you are interested in how the first years did with this last year, take a look at the 'Eager Young Minds' post from 2010 here.

Saturday, 1 October 2011

Jenna and Emma meet Ronnie.

Jenna Thomas and Emma Brown who graduated from the Lincoln Creative Advertising course in June 2010 have been keeping themselves very busy in adland recently. The girls have done a series of placements at various ad agencies and have just completed a big campaign with comedy legend Ronnie Corbett that airs for the first time today. The finished campaign was the culmination of a lot of hard work and has been a fantastic experience for them.

Emma looking the part on set

This is what Jenna has to say about their recent project:-

"Emma and I started placement at an agency called DCH (part of Doner), in March this year. Being quite a small agency, this worked to our advantage as we were able to get stuck in on most briefs that came through. Examples: Fuller’s Beer (London Pride, ESB, Red Fox), Saint Agur, Nikon and Alfa Romeo. We were asked to work on a brief back in March for Wiltshire Farm Foods, an account the agency was pitching for."

Ronnie hits his mark.

"Wiltshire Farm Foods is a company that deliver frozen meals to elderly people across the UK. TV executions, press ads, online and direct mail concepts were required. Advertising to an older age group was quite challenging – executions have to be quick with simple straightforward explanations otherwise old people just won’t understand. Having worked on the brief for a few weeks and being in many tissue meetings, our route was chosen to go to pitch. After a lot of research and reworking the client eventually chose DCH as their agency with the route that we had worked on."

A film crew marches on its stomach.

"It has been such a wonderful experience. We’ve been involved throughout the whole process from casting to editing. Working on the idea, going out with the Wiltshire Farm Foods' driver, meeting the director, casting, going on shoot and now the editing stage. After months of working up scripts it has been quite surreal seeing the idea we put on paper and visualised in our heads, actually coming to life. And with the added extra of Ronnie Corbett being in the ads makes it that little bit more special."

It's a wrap.

"We chose Ronnie as he brings a lot of warmth and humour. Advertising aimed at elderly people is often quite depressing and we wanted to steer clear of that. Air date is 1st October for the TV ads – 2x 30s and 2x 40s. We’re absolutely loving it!"

The whole process of getting a TV campaign through to final production is very complex and the odds are stacked against a script making it this far, so it's great that the girls have had the chance to put their skills into action.

So, well done Jenna & Emma, we're really looking forward to seeing the ads when they air for the first time today. Bravo!

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