Monday, 25 July 2011

Pieter Konickx & Amy Westbrook, who graduated in 2010, have been busily building their portfolio whilst freelancing for Saint London. They must be doing something right because they've just had their freelance contract extended by another six months.

The pair of them have been working on some really interesting briefs and recently got the chance to advertise the agency in Campaign magazine. They produced a great ad and got the chance to work with some great models. Amy explains in more detail...

"Piet and I were asked to work on an ad that would represent Saint in Campaign magazine. It is featured next to an article which talks about the playful and innovative attitude that Saint have as a company.

Working with a very well trained model.

This was a great opportunity for us to have some fun and come up with some crazy thoughts. The final idea showed a cat playfully teasing a mouse in a unique and inventive way, which perfectly reflected the culture here at Saint.

No animals were harmed in the making of this advert.

It was decided that it would look best photographed with a real cat and mouse. Alex Howe was the photographer and captured great detail and expression in the animals. The photo shoot was great and we are really pleased with the outcome. It reflects Saint as the fun and innovative agency that it is."

The finished advert as it appeared in Campaign.

Friday, 22 July 2011

To continue our 'Where are they now'? feature updating everyone on the progress of our graduates, here's what creative team Jan Pruijser & Rachel Clough have been up to recently.

Jan & Rachel graduated in 2010 and are nearing the end of a great placement at Albion where they've worked on some great clients including Air New Zealand, Seatwave, Coca Cola Enterprise, Giff Gaff and Getty Images!

Previous to Albion they've worked at BIO (Big Ideas Online) where they came up with an amazing technically ground-breaking website for mobile communications. And before that they were at Grand Union for three and a half months.

They're starting at Grey on the 1st of August, clearly demonstrating that all all the hard work's been worth it.

Well done team. Keep going...!

Wednesday, 20 July 2011

As a finale to the Level 3 students' time on the programme, exhibiting at D&AD New Blood is a fitting way to showcase the great work that the best teams have developed whilst studying on the University of Lincoln's BA (Hons) Creative Advertising programme.

Another busy day on the Lincoln Creative Advertising stand.

Held at the Old Truman Brewery, just off Brick Lane in London's trendy East End, the event kicked off on Thursday 30th June with a Private View night which saw many well known Creative Directors visiting the show.

Over the course of the next five days the students had the chance to attend various classes and workshops organised by D&AD. This helped them to network with agencies and their staff as well as giving them the chance to meet other advertising and design students.

Portfolio surgeries enabled graduates to get valuable industry feedback on their folios.

Chris & Harriett have a 'Skype Book Crit' with San Francisco via the Young Creative Council tent.

There was a very steady stream of industry creatives visiting the event and all of the people that we met were very complimentary about the Lincoln stand and the quality of students' work.

All of the leading Advertising, Design and Illustration courses in the UK were on show and the variety and quality of work on display showed how strong art and design education remains in this country. It was all the more satisfying when some of the work on the Lincoln Creative Advertising stand won one of the 'Best New Blood' awards.

D&AD Best New Blood Award 2011

It's very hard work preparing to exhibit at the D&AD New Blood event but the recognition of the students' work by the industry and the chance to meet so many top industry people make all of the effort worthwhile.

Here's looking forward to next year.

Wednesday, 13 July 2011

As you'll know from an earlier post about the Private View, another year of BA (Hons) Creative Advertising at the University of Lincoln has come to an end. The level three students have left, some have already walked straight into placements at some great ad agencies and this year's final show was generally regarded to be the best exhibition yet.

Having adopted an approach to 'educate' the visitors to the show, the staff and students used the show to help parents and colleagues understand what it is we do, how we do it and why we do it the way we do. This year's show had the title 'What is Creative Advertising?' and each team (or single) displayed their very best ads at a very large size alongside their assessment portfolio.

Punctuating the exhibition there were six large statement posters explaining the central ethos, themes and ideas of the Creative Advertising programme:-

You see, as our graduates and regular readers of this blog will know, it's all about the ideas. It's about grabbing people's attention and showing them something smart, seductive and convincing. Something they want to show'll somebody else. Something they'll remember.

This year, as well as showing very large ads we also put on another glorious display of Self-Promo films.

These are just a few of the films on offer. They give a good and accurate taster of the way the whole project works. Short, snappy but memorable pieces of work that raise a smile and give you a grasp of the way each team works, what they're about.

James and Neal

Chloe and Wil

Adam and MJ

Scott and Alice

Bjorn and Sophie

But, of course, when all is said and done (cliché 1) and at the end of the day (cliché 2) the super talented students, about to take the marketing and communications industry by storm, got the chance to practise their DIY skills and dismantled the exhibition. Teamwork, you see, that's what it's all about.

Anyway, you've seen enough -

-back off-

Show's over.

Heroes, every one of them.

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