Monday, 29 November 2010

Two of last year's University of Lincoln Creative Advertising graduates, Emma Greenwood and Rachael Lawns, have been very enterprising in their quest for advertising fame and fortune.

The girls have created some very good work for The Petwood Hotel in Woodhall Spa, Lincolnshire with a couple of ads targeted at very specific audiences. The first ad appears in the Good Food magazine at the food fair in Lincoln and highlights the quality of the food on offer at the hotel:-

The second ad, demonstrating some very sophisticated art direction and copywriting skills, is aimed at the local RAF bases in and around Lincolnshire. The Petwood Hotel has a long association with the RAF and was a favourite place for the famous Dambusters who were based at Woodhall Spa:-

Emma and Rachael have been very proactive in their quest for success and have been working directly with the hotel and the printers. This level of enterprise bodes well for their future success and it's great to see such good quality work being used in local advertising.

Thursday, 18 November 2010

As regular readers of this blog will know, the Lincoln Creative Advertising students hold fantastic themed parties and last week saw the third instalment of 'Lincoln Ink'.

And just like previous years' parties the posters were excellent, this time featuring level 2 students Darina, Rob, Jack and Elliot:-

The creativity and quality of the 'tatoos' were once again very impressive:-

A fine example of what we are continually telling the Creative Advertising students: creative opportunities are everywhere and show themselves all the time. In work as well as play!

Tuesday, 16 November 2010

Part-time University of Lincoln Creative Advertising student Will Winder has recently had some of his work published in the local press and, due to its success, it will also appear on posters around the region next year.

Will, who works for South Yorkshire Passenger Transport Executive, regularly produces promotional material for the local bus network. Local transportation advertising is not generally regarded as a great creative opportunity for advertising but Will has been changing all of that with a new campaign.

Will's campaign makes South Yorkshire Transport's work significantly more engaging with a series of ads that clearly and very cleverly highlight the benefits of using their Park & Ride service.

It's clear how the Creative Advertising course has helped Will in his creative thought processes and made the Park & Ride in the South Yorkshire region that little bit more tempting.

Thursday, 11 November 2010

Yesterday the third year's were treated to a half day workshop titled 'The Creative Detox'. Here's level 3 student Adam Smith (@AdamTheSmith on Twitter) to explain what it was all about:-
"Wandering into Studio 2 of the Lincoln Performing Arts Centre, I felt like I should've packed my ballet shoes: the windows were big, the floor was tactile and grippy and the ceiling was high enough to chuck a ballerina as high as you like.

Ten minutes later and Mandy Wheeler, co-founder of Punch It Up and wise one for the day, had our group pointing at things and calling them whatever they were not. Simple, right? Not so. Trying not repeat ourselves, say something totally unconnected, funny, random, not saying whatever other people next to us were saying, started making it tricky. Needless to say, it was frustrating.

But who placed these rules on us? They were not externally imposed. No-one but ourselves.

Sounds quite 'Jerry's Final Thought', but it's a pertinent point that relates to how we work. When coming up with ideas, why are we naturally restricting ourselves?

By naming and shaming these factors, most of which are internal, they can be dealt with. And this would lead us to fewer restrictions in idea generation, thus mapping out a path to the holy grail... better work! Champion.

The rest of the session was devoted to getting rid of these barriers.

The 'Yes, and...' technique works great with (creative) partners, stopping criticism and blocking comments dead in their tracks. Think now, edit and refine later. There's nothing more thought-busting than someone going against your grain, so go with it, in other (longer) words. So what if it leads to more thoughts that are crap? There's still a greater chance of having 'eureka moments' if you do it.

Following this, we were pulling objects out of boxes, questioning what they were, painting a mental picture about it. Idea progression, again importantly without the thought-blockages.

No need for ballet shoes after all."

Thanks Adam. To add to this post, check out Ash Billinghay's (@Ash_Billinghay) post on the CAInspration blog here.

Finally, thank you very much to Enterprise@Lincoln for funding this innovative event and Kim in LPAC for sorting out the most perfect location to hold such a 'hands-on' workshop. The LPAC rehearsal studio was SO appropriate!


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