Friday, 30 April 2010

Level three end-of-year-show update:

As you will have read from earlier posts, the show build is coming on very well indeed. Today we painted the boards black. Very black.

Here's what Mick Jagger and Keith Richards said about the subject:

I see a red door and I want it painted black
No colors anymore I want them to turn black
I see the girls walk by dressed in their summer clothes

I have to turn my head until my darkness goes

I look inside myself and see my heart is black
I see my red door and it has been painted black
Maybe then I'll fade away and not have to face the facts
It's not easy facin' up when your whole world is black

Etc. Etc.

You get the idea: we've painted it black.

It's looking really good. Nearly ready for the work.

Updates to follow....

Thursday, 29 April 2010

Oh yes - the third year End-of-Year Show build is progressing very nicely.

As you can see from the photos, the boards are all up, the dustsheets are all down and painting will start in earnest tomorrow.

We appear to have created some sort of Dr Who set or a LaserQuest battle zone. Either way, it's looking very cool!

Last week saw the Level 2 students do a real presentation to clients for the Amazon Kindle E-reader.

The students prepared an enormous amount of work in a wide range of media for a very tricky brief. Having been thoroughly briefed on how to deal with clients effectively, the pressure was on to give a skillful presentation.

Everyone rose to the challenge and presented their different campaigns in a professional and confident manner despite the tough questioning from the clients.

All of the panel were very impressed with the work and the whole process has raised the bar for the students.

No pain, no gain.

Wednesday, 28 April 2010

It's end-of-year show time again and the third years are very busily turning the studio into a very large exhibition space.

To start the build a very effective game of 'Furniture Tetris' was played to make the most efficient use of the space:-

And then, right on schedule, an enormous number of MDF panels were delivered:-

And now, as I write this, the 100+ boards are currently being bolted together...

This is, by far, the largest Creative Advertising end-of-year show we've ever put together. But the way things are going, it's going to be the best!

Updates to follow...

Wednesday, 21 April 2010

It was great to meet some of next year's first year last weekend at the Faculty's Applicant Open Day. We all had a lot of fun as we got stuck into idea generation activities, storyboarding and an advertising quiz.

Can't wait to start working with you all in September.

Thursday, 1 April 2010

Congratulations are due to level 2 students Sophie Browness & Becky Fuller who won their category in the MPA Roses Student Creativity Awards 2010.
The girls, who worked on a brief which tackled Electronic Waste, created an online campaign which was judged to be the best by Dave Ward of the agency Realise. This was a great reward for all the hard work that the girls had put in. So well done to both of you.

Sophie & Becky weren't the only Lincoln Creative Advertising students to catch the judges' attention because Neil Duffy & James Boomsma and Ellie Lynch & Bethan Kwaterski also had their work showcased on the night of the Awards.

Congratulations to you all, you've done the course proud.
One of the course's first ever graduates Vix Jagger, came back to Lincoln last week and give a lecture to the third years. After she graduated from Lincoln in 2006, Vix joined the MA Creative Advertising at University College Falmouth where she met her creative partner Ric Hooley and now they work at award winning London agency DDB. You may remember that they spoke to the second years back in November.

Vix and Ric gave a brilliantly entertaining lecture that combined great stories of Adland job hunting with insightful and invaluable advice. The overall theme of the lecture was 'learn from our experiences and avoid the mistakes we made'.

It was fantastic to see Vix back in Lincoln and welcome Ric to the her old stomping ground. They were SO encouraging with the third years and were full of praise on the rapid rise of the Creative Advertising course at Lincoln. What a pair of stars!
Very exciting news. Here's a press release issued today by the University's Press Office:

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Students have designed a billboard poster showcasing the choice on offer to shoppers at one of Lincoln's top retail spots.

The advert for the St Marks shopping centre in Lincoln was unveiled on Monday 29 March near to the junction of Broadgate and Silver Street. It is the brainchild of final year students from the BA (Hons) Creative Advertising programme at the University of Lincoln. Fellow undergraduates from the university's BA (Hons) Contemporary Lens Media course were responsible for the photography.

The witty advert depicts a mantelpiece strewn with dozens of clocks and timepieces - with the tongue-in-cheek warning: "With so much choice, you might get carried away."The university was first approached by St Marks with the brief for the advertising campaign last summer.

Gyles Lingwood, senior lecturer and programme leader for BA(Hons) Creative Advertising at the University of Lincoln, said: "After a number of meetings with the client to determine the strategic approach for the communications, we set our third year students a competitive brief to see who could come up with the best concept for an advert for St Marks. We drew up a shortlist of the best ideas and the shortlisted students then had to present their ideas to the client."

The chosen design was devised by students Adrian Matthews and Alice Keegan, who teamed up with student photographers Karl Abbott and Carl Bingham, to create the ad. Alice said: "This was a really useful experience for Ade and I, we learned so much about the practices of the advertising industry. We were able to work with a real client for the first time and art directing the photographers gave us a great introduction of what the production process is like in the business. It was a lot of hard work, but definitely worth it in the end! We are very proud of the final result."

Gyles added: "There's a very simple message behind the ad - that there are many shops at St Mark's with a great deal of choice - but it's been done in a very amusing and eye-catching way."

The billboard is not the only high-profile ad created by University of Lincoln students that will have caught the attention of Lincoln shoppers. Recent Creative Advertising graduates Mike Cuthell and Phil Monks worked on the latest Nike TV advert featuring Wayne Rooney and Fernando Torres.

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Just out of interest, here is the original client visual by Alice & Ade - it's impressive to see how they successfully maintained the original concept and art direction in the final billboard:

Very well done to Alice and Ade and many thanks to photographers Karl & Carl. The final ad looks great and you should all be very proud of your first billboard in the public arena. Hopefully, the first of many....!

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