Part-time University of Lincoln Creative Advertising student Will Winder has recently had some of his work published in the local press and, due to its success, it will also appear on posters around the region next year.
Will, who works for South Yorkshire Passenger Transport Executive, regularly produces promotional material for the local bus network. Local transportation advertising is not generally regarded as a great creative opportunity for advertising but Will has been changing all of that with a new campaign.
Will's campaign makes South Yorkshire Transport's work significantly more engaging with a series of ads that clearly and very cleverly highlight the benefits of using their Park & Ride service.
It's clear how the Creative Advertising course has helped Will in his creative thought processes and made the Park & Ride in the South Yorkshire region that little bit more tempting.
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