Monday, 15 March 2010

London calling

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Last week saw the level 3 students take a trip to London's Adland in order to present some work to Ogilvy and Wieden+Kennedy who had set them some very tricky briefs.

The students, who were also working on D&AD student competition entries at the same time, rose to the challenge and produced some very good solutions to quite a tight deadline!

The morning saw us visit Ogilvy in their very impressive Canary Wharf offices. Senior creative team Serge Pennings and Steve Clarke made us very welcome and critiqued solutions to their brief which was to create ads to 'save' a certain, well-known car brand currently experiencing some serious reputation problems. Steve and Serge were very honest and direct with their feedback and everyone really appreciated their no-nonsense and helpful criticism. Lots was learned!

Next up was a visit to Wieden+Kennedy's smaller, wittily designed offices in Hanbury Street, near Brick Lane. What a contrast to Ogilvy!

W+K's Ben Everitt and Sophie Bodoh ran a relaxed and good humoured critique on their brief: to suggest strategic advancements for Lurpak. After that they gave a presentation rammed-full of great advice on how to get into the industry and they completed the day by showing some of their award-winning work for Nike 5, Lurpak, Honda and The Guardian. It really was a fantastic visit!

As well as the visits to Ogilvy and W+K, most of the students took their portfolios with them to show to advertising agencies all across London throughout the week. Adland was well and truly invaded for the week by Lincoln Creative Advertising students as everyone flitted from one 'book crit' appointment to another in order to get help and advice on their work and how to break into the business.

We all learned a great deal from the experience which has fired up everyone for the coming months.

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