Tuesday, 15 December 2009

The Force is strong in this one

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Last week saw Dave Morris, real living Jedi Master of Advertising, run three workshops for the third year, this time all about 'human truth'.

Young Josh Dando (his impatient ways cloud his judgement) has written this for us....

"This week we were blessed once again with a Dave Morris advertising workshop. We've seen Dave twice before, and knew we were in for something special.

"But in my opinion and many others, this visit was extra special. The topic for this workshop was human truths. Prior to the big day we were asked to come prepared with long copy recruitment ad for one of nine unusual activities, clubs, holidays etc etc and a selection of human truths on different topics.

"The workshop began with us presenting our recruitment ads. Dave did his best to salvage some positives, but generally it wasn't the best start to the day! However, this all picked up when it came to reading out our truths.

"The brilliant thing about human truths is their realness, their true insight into the lives of us odd little creatures. So on numerous occasions the group errupted into laughter, conversation and general banter. Favourites including:

"Why do we always insist on getting the petrol bang on the price... £10.01 is a genuine disaster!?
Why do we always flick through our inbox or fake a phone call in awkward situations!?
Why do parents always call you the name of your brothers, sisters, pets... before getting to your actual name!?

"This then lead to us considering how these truths could be placed into an advert to sell a product.
A bit of backwards advertising. The outcome proved a success. For most.
As well as all this the day consisted of watching TV, worshipping Dave and ad sweepstakes.
What more could you ask for?

Big thanks to Dave, for once again passing on his wisdom to us minions."

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