As posted a few weeks ago, Level 3 teams Charlotte Gibling & Vicky Daley and Pete Ioulianou & Ollie Agius were selected from hundreds of applicants to take part in the M&C Saatchi/HYPtv 24-hour ad challenge. They were briefed on Saturday 7th November at 9am and they had to come up with an idea, write a script, film and produce it all in the space of (you guessed it) 24 hours.
Their work was judged by Alan Yentob (Creative Director of the BBC), Graham Fink (Creative Director M&C Saatchi), Peter Saville and Patrick Burgogne (editor of Creative Review).
Unfortunately, neither team were the final selected winners but here's what they thought of the experience...
Charlotte & Vicky (pictured below, mirroring each other and working hard as the other half of their team watch on):
"We spent the weekend in and around London not getting much sleep and meeting some very strange people. However, we definitely learned some interesting lessons...
Lesson 1: Do not lose the creative control eg. our film team seemed to consider 'making things look pretty' was the main priority in an advertising competition.
Lesson 2: People who do not study or work in advertising, do not understand advertising.
Lesson 3: Ask when you need help or advice as no one will volunteer the right answers.
We held our own amongst teams that were A LOT older and more experienced than us. This was an invaluable opportunity that will probably never be repeated and it has definitely toughened us up a bit. If something like this was offered to us again I would advise everyone to apply (as I know a lot of people put it off and forgot about it). In an industry that doesn't seem to have many female creatives, experience is everything."
And here's Pete & Ollie (pictured below, nearest the wall):
"Got to M&C Saatchi. Used toilet. Met film team. Got briefed. Got nervous. Got enthusiastic. Met creative mentor. Impressed him with ideas. Got his contact info. Rampaged through London looking for actors. Found out Release Forms are annoying. Filmed idea. Met account director from Leo Burnett. Exchanged numbers. Had a Redbull. Uploaded film. Had a sandwich. Edited film. Panicked. Spent 4 hours getting edited film onto tape. Happy with what we produced. Didn't have time for sleep. Handed final tape in. Had McDonalds breakfast. Watched all films at ICA. Impressed by some. Not so impressed by others. Waited for judges to...judge. Didn't win. Surprised by winner. Learned a lot. Absolutely shattered. Slept. A lot."
Very well done to both teams. A great experience and you did us proud. Bravo!
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